Many people believe that data is the new oil today and one of the most valuable “resources” we have right now. This development follows from the increasing digitization of the last few years, which makes it much easier to collect and process large amounts of data. The trade in data thus often has a noticeable impact on the GDP of different countries. On the one hand, collecting data helps companies adapt their products and services more precisely and individually to the wishes of their customers. On the other hand, it is now of the greatest relevance to avoid data misuse and to protect individuals from their data being freely available to third parties.
Among other things, the GDPR, which applies across the EU, came into force for this purpose. In addition to corporate data protection, it also deals with the protection of personal data, both offline and online.
According to the GDPR, personal data are data that allow conclusions to be drawn about a natural person. They are therefore under special protection, since every person has the right to informational self-determination.
Personal data include, for example:
- First name Last Name
- Email address
- Phone number
- IP address
Privacy on the Internet
In order to guarantee the data protection of personal data on the Internet, various obligations for websites have been introduced. For example, you always have to ask whether so-called “cookies” may be used and in what form they may be stored, but you also have an imprint obligation and much more.