Online marketing is the channel that brings prospects to sales and all of this takes place via a large number of data collections. These often personal data are subject to data protection regulations. So that you can take care of the growth of your company, our experienced team of various experts - also from the area of online marketing & compliance - is available for all questions of data protection in online marketing!
Goal of the implementation of data protection regulations is not only to reduce the risk of warnings and fines, but also to increase customer satisfaction. GDPR compliance has become one of the core factors and a key selling point for all digital marketing solutions.
User data is the basis of digital marketing. In online marketing, personal data is processed in newsletter marketing, affiliate and automated marketing, tracking or retargeting. And also in other areas, such as market research or customer loyalty marketing with the help of a CRM, personal data form the basis.
Therefore: Without effective data protection, no successful marketing is possible. You can therefore benefit from the many years of experience of our consultants.
If you and your company meet one or more of the following criteria, then YES:
- Your company employs more than 20 people
- The employees regularly process automated data
- Special categories of personal data are processed in the company, such as ethnic origin, political opinion, religious conviction, health, the person's sex life
- Business-related personal data is transmitted, collected, processed or used and this represents a core activity of the company (this is the case with almost all companies that are related to personnel, e.g. software, recruiting, headhunting, consulting, etc.)
According to the GDPR, personal data is all information that relates to an identifiable or identified natural person. The persons concerned can be identified if they can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, a location or other features. In practice, this includes all data that can be assigned to a person in any way. Examples of this are telephone numbers, ID numbers, account details, license plates, customer numbers, e-mail addresses or postal addresses.
As soon as you have decided to work with heyData, after an initial needs analysis, we will carry out a data protection audit with your company in order to understand the processes of your company holistically - this process is digitally accompanied and supervised by the data protection advisor. We will then work with you to prepare the necessary documentation and, if necessary, adapt the website of your company according to our instructions, should there be a need for changes in order to achieve conformity. Depending on the package, we are then involved in a wide variety of processes in your company that require the expertise of a data protection officer to protect you in all matters; this usually extends to HR, marketing, product but also business development processes.
The regular contract term is 24 months.
The data protection audit is intended to examine the processes of your company and to identify the essential points of data processing. You will then receive documentation of this so that the positions, the type of data processed and the persons responsible are also available as a diagram at any time.