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Data protection in
Online Marketing

Online marketing is the channel that brings prospects to sales and all of this takes place via a large number of data collections. These often personal data are subject to data protection regulations. So that you can take care of the growth of your company, our experienced team of various experts - also from the area of ​​online marketing & compliance - is available for all questions of data protection in online marketing!

Goal of the implementation of data protection regulations is not only to reduce the risk of warnings and fines, but also to increase customer satisfaction. GDPR compliance has become one of the core factors and a key selling point for all digital marketing solutions. 

Your advantages with heyData

Many years of consulting experience in online marketing - operational and strategic, mobile marketing and ad tech
Our highly specialized and experienced consultants know what is important when it comes to data protection in digital marketing
New ways:
AI, big data, automated marketing; We support you with innovations and show you solutions for a successful implementation
Independent of location:
We advise you digitally - whether via our platform, e-mail traffic or video telephony - regardless of location and when you need support.

Scale without nasty surprises

User data is the basis of digital marketing. In online marketing, personal data is processed in newsletter marketing, affiliate and automated marketing, tracking or retargeting. And also in other areas, such as market research or customer loyalty marketing with the help of a CRM, personal data form the basis.

Therefore: Without effective data protection, no successful marketing is possible. You can therefore benefit from the many years of experience of our consultants.

The special challenges in online marketing:

  • Design of the correct consent according to GDPR: cookie content, advertising and newsletter consent, personalized services
  • Creation of concepts for anonymization and pseudonymization
  • Data protection-compliant use of real-time bidding, DSP, DMP
  • Assessment and regulation of the data protection responsibility of the actors in the advertising chain
  • Compliance with transparency requirements in data protection declarations and contracts
  • Data minimization concepts
  • Compliance with the principles of Privacy by Design / Privacy by Default
  • Creation of concepts for anonymization and pseudonymization
  • Development of complex data usage strategies
  • Implementation of data protection impact assessments
  • Newsletter and social media marketing
  • Data protection-compliant use of new tools


Do I need a data protection officer?
What are personal data?
How does heyData work?
How long is the contract term?
What is done in the data protection audit?
Do I need a data protection officer?

If you and your company meet one or more of the following criteria, then YES:
- Your company employs more than 20 people
- The employees regularly process automated data
- Special categories of personal data are processed in the company, such as ethnic origin, political opinion, religious conviction, health, the person's sex life
- Business-related personal data is transmitted, collected, processed or used and this represents a core activity of the company (this is the case with almost all companies that are related to personnel, e.g. software, recruiting, headhunting, consulting, etc.) 

What are personal data?

According to the GDPR, personal data is all information that relates to an identifiable or identified natural person. The persons concerned can be identified if they can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, a location or other features. In practice, this includes all data that can be assigned to a person in any way. Examples of this are telephone numbers, ID numbers, account details, license plates, customer numbers, e-mail addresses or postal addresses.

How does heyData work?

As soon as you have decided to work with heyData, after an initial needs analysis, we will carry out a data protection audit with your company in order to understand the processes of your company holistically - this process is digitally accompanied and supervised by the data protection advisor. We will then work with you to prepare the necessary documentation and, if necessary, adapt the website of your company according to our instructions, should there be a need for changes in order to achieve conformity. Depending on the package, we are then involved in a wide variety of processes in your company that require the expertise of a data protection officer to protect you in all matters; this usually extends to HR, marketing, product but also business development processes.

How long is the contract term?

The regular contract term is 24 months.

What is done in the data protection audit?

The data protection audit is intended to examine the processes of your company and to identify the essential points of data processing. You will then receive documentation of this so that the positions, the type of data processed and the persons responsible are also available as a diagram at any time.