Online marketing is the channel that brings prospects to sales, and it all takes place through a variety of data collections. This often personal data is subject to data protection regulations. So that you can take care of the growth of your company, our experienced team of various experts - also from the field of online marketing & compliance - is at your disposal for all questions of data protection in online marketing!
Goal of the implementation of data protection regulations is not only to reduce the risk of warnings and fines, but also to increase customer satisfaction. GDPR compliance has become one of the core factors and a key selling point for all digital marketing solutions.
User data is the basis of digital marketing. Become in online marketing personal data processed in newsletter marketing, affiliate and automated marketing, tracking or retargeting. And also in other areas, such as market research or customer loyalty marketing with the help of a CRM, personal data form the basis.
Therefore: Successful marketing is not possible without effective data protection. You can therefore benefit from the many years of experience of our consultants.
The basic idea of data protection is that modern data processing endangers the free development of the personality of each individual. The assumption is that those who do not know or cannot control what information is being stored and retained about him or her adjust their behavior out of caution. Data protection therefore protects individuals from the state or a company collecting or storing their personal data without authorisation. The General Data Protection Regulation (GDPR) of 2018 sets strict limits on the processing of personal data. It is important that companies follow these guidelines, otherwise there is a risk of fines, warnings and competitive disadvantages.
On our How it works page you can find out why data protection is relevant for your company and how we at heyData support you. In our FAQs, our data protection basics and in our magazine you will also get an overview of the complex topic of data protection. Our white papers also provide an insight into the important basics of data protection aspects. Finally, we regularly offer free webinars on data protection. These give you the opportunity to educate yourself on exciting topics and to ask an expert questions.
Internally, it is an important task of a data protection officer in accordance with Art. 39 Para. 1 GDPR to point out that data protection regulations are observed. However, this is not an end in itself, but rather protects your company from expensive fines. 17 supervisory authorities monitor compliance with data protection regulations on the state side. If there are violations, your company can be punished with fines of up to 20 million euros or 4% of the turnover. In addition, warnings are threatened.
The Data Protection Act regulates all relevant provisions that affect personal data processing in the company. Every company that operates in the EU is obliged to comply with data protection regulations. Management is responsible for this.
The most important obligations of companies in the data protection area are: