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Privacy Policy

1. introduction

In the following we inform you about the processing of personal data during use

  • our website https://www.heydata.eu
  • our social media profiles.

Personal data is all data that can be related to a specific natural person, e.g. B. your name or your IP address.

1.1. contact details

Responsible according to Art. 4 Para. 7 EU General Data Protection Regulation (GDPR) is heyData GmbH, Kantstr. 99, 10627 Berlin, email: info@heydata.eu. We are legally represented by Daniel Deutsch and Miloš Djurdjević.

You can reach our data protection officer at the above address and at datenschutz@heydata.eu.

1.2. Scope of data processing, processing purposes and legal bases

The scope of the processing of the data, processing purposes and legal bases are explained in detail below. In principle, the following can be considered as the legal basis for data processing:

  • Art. 6 para. 1 sentence 1 it. a DSGVO serves as the legal basis for processing operations for which we obtain consent.
  • Article 6 paragraph 1 sentence 1 lit. b GDPR is the legal basis insofar as the processing of personal data is necessary to fulfill a contract, e.g. if a site visitor purchases a product from us or we perform a service for him. This legal basis also applies to processing that is required for pre-contractual measures, such as inquiries about our products or services.
  • Article 6 paragraph 1 sentence 1 lit. c GDPR applies if we fulfill a legal obligation by processing personal data, as may be the case in tax law, for example.
  • Article 6 paragraph 1 sentence 1 lit. f GDPR serves as the legal basis if we can invoke legitimate interests for the processing of personal data, e.g. for cookies that are required for the technical operation of our website.

1.3. Data processing outside the EEA

Insofar as we transfer data to service providers or other third parties outside the EEA, the security of the data during transfer guarantees the adequacy decisions of the EU Commission (e.g. for Great Britain, Canada and Israel) (Article 45 (3) GDPR).

If there is no adequacy decision (e.g. for the USA), the legal basis for data transfer is usually standard contractual clauses, i.e. unless we indicate otherwise. These are a set of rules adopted by the EU Commission and part of the contract with the respective third party. According to Art. 46 Para. 2 lit. b GDPR, they guarantee the security of data transfer. Many of the providers have contractual guarantees that go beyond the Standard Contractual Clauses, which protect the data beyond the Standard Contractual Clauses. These are, for example, guarantees with regard to the encryption of the data or with regard to a third party's obligation to inform those affected if law enforcement agencies want to access data.

1.4. Storage period

Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory storage requirements. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted, ie the data will be blocked and not processed for other purposes. This applies, for example, to data that we have to keep for commercial or tax reasons.

1.5. Rights of the persons concerned

Those affected have the following rights with regard to the personal data concerning them:

  • Right to information,
  • Right to correction or deletion,
  • Right to restriction of processing,
  • Right to object to processing,
  • Right to data portability,
  • Right to revoke a given consent at any time.

Those affected also have the right to complain to a data protection supervisory authority about the processing of their personal data.

1.6. Obligation to provide data

In the context of a business relationship or other relationship, customers, interested parties or third parties only have to provide us with the personal data that is necessary for the establishment, implementation and termination of the business relationship or for the other relationship or that we are legally obliged to collect. Without this data, we will generally have to refuse to conclude a contract or provide a service, or we will no longer be able to carry out an existing contract or other relationship.

Mandatory information is marked as such.

1.7. No automatic decision-making in individual cases

In principle, we do not use fully automated decision-making in accordance with Article 22 GDPR to establish and implement a business relationship or other relationship. If we use these procedures in individual cases, we will inform you separately if this is required by law.

1.8. contact

When you contact us, eg by e-mail or telephone, the data given to us (eg names and e-mail addresses) are stored by us in order to answer questions. The legal basis for the processing is our legitimate interest (Art. 6 Para. 1 S. 1 lit. f GDPR) in answering inquiries addressed to us. We delete the data arising in this context after the storage is no longer necessary, or restrict the processing if there are statutory storage obligations.

1.9. customer surveys

From time to time we conduct customer surveys to get to know our customers and their needs better. We collect the data requested in each case. It is our legitimate interest to get to know our customers and their wishes better, so that the legal basis for the associated data processing is Art. 6 Para. 1 S. 1 lit f GDPR. We delete the data once the results of the surveys have been evaluated.

2. Newsletter

We reserve the right to inform customers who have already used our services or bought goods from time to time by e-mail or other electronic means of our offers, provided they have not objected to this. The legal basis for this data processing is Art. 6 Para. 1 S. 1 lit. f GDPR. Our legitimate interest lies in direct advertising (Recital 47 GDPR). Customers can object to the use of their e-mail address for advertising purposes at any time without additional costs, for example via the link at the end of each e-mail or by e-mail to our e-mail address above.

Interested parties have the option of subscribing to a free newsletter. We process the data provided during registration exclusively for sending the newsletter. Registration is carried out by selecting the appropriate box on our website, by ticking the appropriate box in a paper document or by any other unequivocal action whereby interested parties declare their consent to the processing of their data, so that the legal basis is Art. 6 para. sentence 1 lit. a GDPR. The consent can be revoked at any time, for example by clicking on the relevant link in the newsletter or by sending a message to our e-mail address given above. The processing of the data until the revocation remains lawful even in the event of a revocation.

We send newsletters with MailerLite. The provider is MailerLite Limited, Ground Floor, 71 Lower Baggot Street, Dublin 2, D02 P593, Ireland. The provider processes content, usage, meta/communication data and contact data in the EU.

3. Data processing on our website

3.1. Informational use of the website

When using the website for informational purposes, i.e. when site visitors do not send us separate information, we collect the personal data that the browser sends to our server in order to ensure the stability and security of our website. This is our legitimate interest, so that the legal basis is Art. 6 (1) sentence 1 lit. f GDPR.

These data are:

  • IP address
  • Date and time of the request
  • Time Zone Difference to Greenwich Mean Time (GMT)
  • Content of the request (specific page)
  • Access Status / HTTP status code
  • each transmitted amount of data
  • Website from which the request comes
  • Browser
  • Operating system and its interface
  • Language and version of the browser software.

This data is also stored in log files. They will be deleted when their storage is no longer necessary, at the latest after 14 days.

3.2. web hosting and provision of the website

Our website is hosted on the basis of an order processing contract (Art. 28 GDPR) Webflow, Inc. 208 Utah, Suite 210, San Francisco, CA 94103, USA (Privacy Policy: https://webflow.com/legal/eu-privacy-policy). The provider processes the personal data transmitted via the website, e.g. content, usage, meta/communication data or contact data. It is our legitimate interest to provide a website so that the legal basis for data processing is Art. 6 (1) sentence 1 lit. f GDPR.

We employ a content delivery network to help make our website available. The provider is Amazon Web Services, Inc., 410 Terry Avenue North, Seattle WA 98109, USA (Privacy Policy: https://aws.amazon.com/de/privacy/?nc1=f_pr.). The provider processes the personal data transmitted via the website, e.g. content, usage, meta/communication data or contact data. It is our legitimate interest to provide a website so that the legal basis for data processing is Art. 6 (1) sentence 1 lit. f GDPR.

3.3. contact form

If you contact us via the contact form on our website, we save the data requested there and the content of the message.
The legal basis for the processing is our legitimate interest in answering inquiries addressed to us. The legal basis for processing is therefore Art. 6 (1) sentence 1 lit. f GDPR.
We delete the data arising in this context after the storage is no longer necessary, or restrict the processing if there are statutory storage obligations.

3.4. booking appointments

Site visitors can book appointments with us on our website. For this purpose, we process metadata or communication data in addition to the data entered. We have a legitimate interest in offering interested parties a user-friendly option for arranging appointments. Therefore, the legal basis for data processing is Art. 6 (1) sentence 1 lit. f GDPR. 

3.5. Technically necessary cookies

Our website uses cookies. Cookies are small text files that are stored in the web browser on the end device of a site visitor. Cookies help to make the offer more user-friendly, more effective and more secure. Insofar as these cookies are required for the operation of our website or its functions (hereinafter "technically necessary cookies"), the legal basis for the associated data processing is Article 6 Paragraph 1 Sentence 1 lit. f GDPR. We have a legitimate interest in providing customers and other site visitors with a functional website.
Specifically, we use technically necessary ones that use payment providers to process payments and do not analyze user behavior.

3.6. Third party

3.6.1. ​LinkedIn Insight Tag​

We use LinkedIn Insight Tag for conversion tracking. The provider is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. The provider processes usage data (e.g. websites visited, interest in content, access times) and meta/communication data (e.g. device information, IP addresses) in the EU.

The legal basis for the processing is Article 6 Paragraph 1 Clause 1 Letter a GDPR. The processing takes place on the basis of consent. Those affected can revoke their consent at any time by contacting us, for example, using the contact details given in our data protection declaration. The revocation does not affect the legality of the processing until the revocation.

The data will be deleted when the purpose for collecting them no longer applies and there is no obligation to retain them. Further information can be found in the provider's data protection declaration at https://www.linkedin.com/legal/privacy-policy? available.

3.6.2. ​Usercentrics​

We use Usercentrics to manage consent. The provider is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich. The provider processes meta/communication data (e.g. device information, IP addresses) in the EU.

The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter f GDPR. We have a legitimate interest in easily managing the consent of our customers and interested parties.

The data will be deleted when the purpose for collecting them no longer applies and there is no obligation to retain them. Further information is available in the provider's data protection declaration at https://usercentrics.com/privacy-policy/.

3.6.3. ​Google Web Fonts​

We use Google Webfonts for fonts on the website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. However, the processing only takes place on our servers. The provider processes meta/communication data (e.g. device information, IP addresses) in the EU.

The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter f GDPR. We have a legitimate interest in using simple and inexpensive fonts on our website.

Further information is available in the provider's data protection declaration at https://policies.google.com/privacy?hl=de.

3.6.4. ​Unbounce​

We use Unbounce for marketing campaigns. The provider is Unbounce Marketing Solutions Inc., 400-401 West Georgia St. Vancouver, BC, V6B 5A1, Canada. The provider processes usage data (e.g. websites visited, interest in content, access times) and meta/communication data (e.g. device information, IP addresses) in the EU.

The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter f GDPR. We have a legitimate interest in presenting our company as part of attractive marketing campaigns.

The data will be deleted when the purpose for collecting them no longer applies and there is no obligation to retain them. Further information is available in the provider's data protection declaration at https://unbounce.com/privacy/.

3.6.5. ​Pipedrive​

We use Pipedrive as CRM. The provider is Pipedrive OÜ, Mustamäe tee 3a, 10615 Tallinn, Estonia. The provider processes contact data (e.g. e-mail addresses, telephone numbers), meta/communication data (e.g. device information, IP addresses) and master data (e.g. names, addresses) in the EU.

The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter f GDPR. We have a legitimate interest in managing data from leads for direct marketing purposes.

We delete the data when the purpose for collecting them no longer applies. Further information is available in the provider's data protection declaration at https://www.pipedrive.com/en/privacy.

3.6.6. ​Hotjar​

We use Hotjar for analysis. The provider is Hotjar Ltd., Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's, STJ 3141, Malta. The provider processes usage data (e.g. websites visited, interest in content, access times) and meta/communication data (e.g. device information, IP addresses) in the EU.

The legal basis for the processing is Article 6 Paragraph 1 Clause 1 Letter a GDPR. The processing takes place on the basis of consent. Those affected can revoke their consent at any time by contacting us, for example, using the contact details given in our data protection declaration. The revocation does not affect the legality of the processing until the revocation.

The data will be deleted when the purpose for collecting them no longer applies and there is no obligation to retain them. Further information is available in the provider's data protection declaration at https://www.hotjar.com/legal/policies/privacy/.

3.6.7. ​Calendar​

We use Calendly to plan appointments. The provider is Calendly LLC, BB&T Tower, 271 17th St NW, Atlanta, GA 30363, USA. The provider processes usage data (e.g. websites visited, interest in content, access times), contact data (e.g. e-mail addresses, telephone numbers) and master data (e.g. names, addresses) in the USA.

The legal basis for the processing is Article 6 Paragraph 1 Clause 1 Letter a GDPR. The processing takes place on the basis of consent. Those affected can revoke their consent at any time by contacting us, for example, using the contact details given in our data protection declaration. The revocation does not affect the legality of the processing until the revocation.

Standard contractual clauses are the legal basis for transfers to a country outside the EEA. The security of the data transmitted to the third country (i.e. a country outside the EEA) is guaranteed by standard data protection clauses (Art. 93 Para. 2 lit. c GDPR) issued in accordance with the examination procedure in accordance with Art. 46 Para. 2 DSGVO, which we have with the provider have agreed.

We delete the data when the purpose for collecting them no longer applies. Further information can be found in the provider's data protection declaration at https://calendly.com/pages/privacy.

3.6.8. ​Google Maps​

We use Google Maps for maps on our website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Dublin, Ireland. The provider processes usage data (e.g. websites visited, interest in content, access times) and meta/communication data (e.g. device information, IP addresses) in the USA.

The legal basis for the processing is Article 6 Paragraph 1 Clause 1 Letter a GDPR. The processing takes place on the basis of consent. Those affected can revoke their consent at any time by contacting us, for example, using the contact details given in our data protection declaration. The revocation does not affect the legality of the processing until the revocation.

The legal basis for the transfer to a country outside the EEA is consent.

We delete the data when the purpose for collecting them no longer applies. Further information is available in the provider's data protection declaration at https://policies.google.com/privacy?hl=de.

3.6.9. ​Google Tag Manager​

We use Google Tag Manager for analysis and advertising. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The provider processes usage data (e.g. websites visited, interest in content, access times) in the USA.

The legal basis for the processing is Article 6 Paragraph 1 Clause 1 Letter a GDPR. The processing takes place on the basis of consent. Those affected can revoke their consent at any time by contacting us, for example, using the contact details given in our data protection declaration. The revocation does not affect the legality of the processing until the revocation.

Standard contractual clauses are the legal basis for transfers to a country outside the EEA. The security of the data transmitted to the third country (i.e. a country outside the EEA) is guaranteed by standard data protection clauses (Art. 93 Para. 2 lit. c GDPR) issued in accordance with the examination procedure in accordance with Art. 46 Para. 2 DSGVO, which we have with the provider have agreed.

We delete the data when the purpose for collecting them no longer applies. Further information is available in the provider's data protection declaration at https://policies.google.com/privacy?hl=de.

3.6.10. ​Zapier​

We use Zapier for automation between applications. The provider is Zapier, Inc., 548 Market St. #62411, San Francisco, CA 94104-5401, USA. The provider processes usage data (e.g. websites visited, interest in content, access times) and meta/communication data (e.g. device information, IP addresses) in the USA.

The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter f GDPR. We have a legitimate interest in simply connecting the applications in our company and thus optimizing the way we work.

Standard contractual clauses are the legal basis for transfers to a country outside the EEA. The security of the data transmitted to the third country (i.e. a country outside the EEA) is guaranteed by standard data protection clauses (Art. 93 Para. 2 lit. c GDPR) issued in accordance with the examination procedure in accordance with Art. 46 Para. 2 DSGVO, which we have with the provider have agreed.

We delete the data when the purpose for collecting them no longer applies. Further information is available in the provider's data protection declaration at https://zapier.com/privacy.

3.6.11. ​Twitter Conversion Tag​

We use Twitter Conversion Tag for conversion tracking. The provider is Twitter International Company, 26 Fenian St, Dublin, D02 FX09, Ireland. The provider processes usage data (e.g. websites visited, interest in content, access times) and meta/communication data (e.g. device information, IP addresses) in the USA.

The legal basis for the processing is Article 6 Paragraph 1 Clause 1 Letter a GDPR. The processing takes place on the basis of consent. Those affected can revoke their consent at any time by contacting us, for example, using the contact details given in our data protection declaration. The revocation does not affect the legality of the processing until the revocation.

Standard contractual clauses are the legal basis for transfers to a country outside the EEA. The security of the data transmitted to the third country (i.e. a country outside the EEA) is guaranteed by standard data protection clauses (Art. 93 Para. 2 lit. c GDPR) issued in accordance with the examination procedure in accordance with Art. 46 Para. 2 DSGVO, which we have with the provider have agreed.

The data will be deleted when the purpose for collecting them no longer applies and there is no obligation to retain them. Further information is available in the provider's data protection declaration at https://twitter.com/de/privacy.

3.6.12. ​Facebook Pixels​

We use Facebook Pixel for analysis. The provider is Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. The provider processes usage data (e.g. websites visited, interest in content, access times) in the USA.

The legal basis for the processing is Article 6 Paragraph 1 Clause 1 Letter a GDPR. The processing takes place on the basis of consent. Those affected can revoke their consent at any time by contacting us, for example, using the contact details given in our data protection declaration. The revocation does not affect the legality of the processing until the revocation.

Standard contractual clauses are the legal basis for transfers to a country outside the EEA. The security of the data transmitted to the third country (i.e. a country outside the EEA) is guaranteed by standard data protection clauses (Art. 93 Para. 2 lit. c GDPR) issued in accordance with the examination procedure in accordance with Art. 46 Para. 2 DSGVO, which we have with the provider have agreed.

The data will be deleted when the purpose for collecting them no longer applies and there is no obligation to retain them. Further information is available in the provider's data protection declaration at https://www.facebook.com/policy.php.

3.6.13. ​Google conversion tag​

We use Google Conversion Tag for conversion tracking. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The provider processes usage data (e.g. websites visited, interest in content, access times) in the USA.

The legal basis for the processing is Article 6 Paragraph 1 Clause 1 Letter a GDPR. The processing takes place on the basis of consent. Those affected can revoke their consent at any time by contacting us, for example, using the contact details given in our data protection declaration. The revocation does not affect the legality of the processing until the revocation.

Standard contractual clauses are the legal basis for transfers to a country outside the EEA. The security of the data transmitted to the third country (i.e. a country outside the EEA) is guaranteed by standard data protection clauses (Art. 93 Para. 2 lit. c GDPR) issued in accordance with the examination procedure in accordance with Art. 46 Para. 2 DSGVO, which we have with the provider have agreed.

The data will be deleted when the purpose for collecting them no longer applies and there is no obligation to retain them. Further information is available in the provider's data protection declaration at https://policies.google.com/privacy?hl=de https://support.google.com/tagmanager/answer/9323295?hl=de&ref_topic=3441532.

3.6.14. ​Taboola​

We use Taboola for conversion tracking. The provider is Taboola, Inc., 16 Madison Square West, 7th fl., New York, NY, 10010, USA. The provider processes usage data (e.g. websites visited, interest in content, access times) and meta/communication data (e.g. device information, IP addresses) in the USA.

The legal basis for the processing is Article 6 Paragraph 1 Clause 1 Letter a GDPR. The processing takes place on the basis of consent. Those affected can revoke their consent at any time by contacting us, for example, using the contact details given in our data protection declaration. The revocation does not affect the legality of the processing until the revocation.

Standard contractual clauses are the legal basis for transfers to a country outside the EEA. The security of the data transmitted to the third country (i.e. a country outside the EEA) is guaranteed by standard data protection clauses (Art. 93 Para. 2 lit. c GDPR) issued in accordance with the examination procedure in accordance with Art. 46 Para. 2 DSGVO, which we have with the provider have agreed.

The data collected directly for the purpose of placing advertisements will be deleted no later than thirteen months after the last interaction of the site visitor with the services. Further information is available in the provider's data protection declaration at https://www.taboola.com/de/policies/datenschutzerklaerung.

3.6.15. ​Outbrain​

We use Outbrain for advertising. The provider is Outbrain Inc., 222 Broadway 19th Floor, New York, NY 10038, USA. The provider processes usage data (e.g. websites visited, interest in content, access times) and meta/communication data (e.g. device information, IP addresses) in the USA.

The legal basis for the processing is Article 6 Paragraph 1 Clause 1 Letter a GDPR. The processing takes place on the basis of consent. Those affected can revoke their consent at any time by contacting us, for example, using the contact details given in our data protection declaration. The revocation does not affect the legality of the processing until the revocation.

Standard contractual clauses are the legal basis for transfers to a country outside the EEA. The security of the data transmitted to the third country (i.e. a country outside the EEA) is guaranteed by standard data protection clauses (Art. 93 Para. 2 lit. c GDPR) issued in accordance with the examination procedure in accordance with Art. 46 Para. 2 DSGVO, which we have with the provider have agreed.

The data will be deleted when the purpose for collecting them no longer applies and there is no obligation to retain them. Further information is available in the provider's data protection declaration at https://www.outbrain.com/legal/privacy#privacy-policy.

3.6.16. ​wordpress.com​

We use wordpress.com to create websites. The provider is Aut O'Mattic A8C Ireland Ltd., 25 Herbert Pl, Dublin, D02 AY86, Ireland. The provider processes contact data (e.g. e-mail addresses, telephone numbers), meta/communication data (e.g. device information, IP addresses) and master data (e.g. names, addresses) in the USA.

The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter f GDPR. We have a legitimate interest in setting up and maintaining a website and thus presenting ourselves to the outside world.

Standard contractual clauses are the legal basis for transfers to a country outside the EEA. The security of the data transmitted to the third country (i.e. a country outside the EEA) is guaranteed by standard data protection clauses (Art. 93 Para. 2 lit. c GDPR) issued in accordance with the examination procedure in accordance with Art. 46 Para. 2 DSGVO, which we have with the provider have agreed.

The data will be deleted when the purpose for collecting them no longer applies and there is no obligation to retain them. Further information is available in the provider's data protection declaration at https://automattic.com/de/privacy/.

3.6.17. ​Mailchimp​

We use Mailchimp for email marketing and email management. The provider is Rocket Science Group LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA. The provider processes usage data (e.g. websites visited, interest in content, access times), contact data (e.g. e-mail addresses, telephone numbers), meta/communication data (e.g. device information, IP addresses) and master data (e.g. names, addresses) in the USA.

The legal basis for the processing is Article 6 Paragraph 1 Clause 1 Letter a GDPR. The processing takes place on the basis of consent. Those affected can revoke their consent at any time by contacting us, for example, using the contact details given in our data protection declaration. The revocation does not affect the legality of the processing until the revocation.

Standard contractual clauses are the legal basis for transfers to a country outside the EEA. The security of the data transmitted to the third country (i.e. a country outside the EEA) is guaranteed by standard data protection clauses (Art. 93 Para. 2 lit. c GDPR) issued in accordance with the examination procedure in accordance with Art. 46 Para. 2 DSGVO, which we have with the provider have agreed.

The data will be deleted when the purpose for collecting them no longer applies and there are no conflicting retention requirements. Further information is available in the provider's data protection declaration at https://mailchimp.com/legal/privacy/.

3.6.18. ​Bing Ads Conversion Tracking​

We use Bing Ads Conversion Tracking for conversion tracking and analysis. The provider is Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. The provider processes usage data (e.g. websites visited, interest in content, access times) and meta/communication data (e.g. device information, IP addresses) in the USA.

The legal basis for the processing is Article 6 Paragraph 1 Clause 1 Letter a GDPR. The processing takes place on the basis of consent. Those affected can revoke their consent at any time by contacting us, for example, using the contact details given in our data protection declaration. The revocation does not affect the legality of the processing until the revocation.

The data will be deleted when the purpose for collecting them no longer applies and there is no obligation to retain them. Further information is available in the provider's data protection declaration at https://privacy.microsoft.com/de-de/privacystatement.

3.6.19. ​Google Analytics​

We use Google Analytics for analysis. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Dublin, Ireland. The provider processes usage data (e.g. websites visited, interest in content, access times) and meta/communication data (e.g. device information, IP addresses) in the USA.

The legal basis for the processing is Article 6 Paragraph 1 Clause 1 Letter a GDPR. The processing takes place on the basis of consent. Those affected can revoke their consent at any time by contacting us, for example, using the contact details given in our data protection declaration. The revocation does not affect the legality of the processing until the revocation.

Standard contractual clauses are the legal basis for transfers to a country outside the EEA. The security of the data transmitted to the third country (i.e. a country outside the EEA) is guaranteed by standard data protection clauses (Art. 93 Para. 2 lit. c GDPR) issued in accordance with the examination procedure in accordance with Art. 46 Para. 2 DSGVO, which we have with the provider have agreed.

The data will be deleted when the purpose for collecting them no longer applies and there is no obligation to retain them. Further information is available in the provider's data protection declaration at https://policies.google.com/privacy?hl=de.

4. Data processing on social media platforms

We are represented in social media networks to present our company and our services there. The operators of these networks regularly process the data of their users for advertising purposes. Among other things, they create user profiles from their online behavior, which are used, for example, to show advertising on the websites of the networks and elsewhere on the Internet that corresponds to the interests of the users. For this purpose, the operators of the networks store information on usage behavior in cookies on the user's computer. Furthermore, it cannot be ruled out that the operators will combine this information with other data. Further information as well as instructions on how users can object to the processing by the site operators can be found in the data protection declarations of the respective operators listed below. It may also be that the operators or their servers are located in non-EU countries, so that they process data there. This can result in risks for users, for example because the enforcement of their rights is made more difficult or government agencies gain access to the data.

If users of the networks contact us via our profiles, we process the data provided to us in order to answer the inquiries. This is our legitimate interest, so that the legal basis is Art. 6 (1) sentence 1 lit. f GDPR.

4.1. Facebook

We maintain a profile on Facebook. The operator is Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. The privacy policy is available here: https://www.facebook.com/policy.php. One way to object to data processing is via the settings for advertisements: https://www.facebook.com/settings?tab=ads.
Based on an agreement with Facebook within the meaning of Art. 26 GDPR, we are jointly responsible for processing the data of visitors to our profile. Facebook explains exactly which data is processed at https://www.facebook.com/legal/terms/information_about_page_insights_data. Those affected can exercise their rights both towards us and towards Facebook. According to our agreement with Facebook, however, we are obliged to forward inquiries to Facebook. Those affected will therefore receive faster feedback if they contact Facebook directly.

4.2. Twitter

We maintain a profile on Twitter. The operator is Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. The privacy policy is available here: https://twitter.com/de/privacy. One way to object to data processing is via the settings for advertisements: https://twitter.com/personalization.

4.3 LinkedIn

We maintain a profile on LinkedIn. The operator is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. The privacy policy is available here: https://www.linkedin.com/legal/privacy-policy?_l=de_DE. One way to object to data processing is via the settings for advertisements: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

5. Changes to this Privacy Policy

We reserve the right to change this data protection declaration with effect for the future. A current version is always available here.

6. Questions and Comments

If you have any questions or comments regarding this data protection declaration, please do not hesitate to contact us using the contact details given above.


1. Introduction

In the following, we provide information about the collection of personal data when using

  • our website https://www.heydata.eu
  • our profiles on social media.

Personal data is any data that can be related to a specific natural person, such as their name or IP address.

1.1.Contact details

The controller within the meaning of Art. 4 para. 7 EU General Data Protection Regulation (GDPR) is heyData GmbH, Kantstr. 99, 10627 Berlin, Germany, email: info@heydata.eu. We are legally represented by Daniel Deutsch and Miloš Djurdjević.

You may reach our data protection officer via the above address and datenschutz@heydata.eu.

1.2. Scope of data processing, processing purposes and legal bases

We detail the scope of data processing, processing purposes and legal bases below. In principle, the following come into consideration as the legal basis for data processing:

  • Art. 6 para. 1 p. 1 it. a GDPR serves as our legal basis for processing operations for which we obtain consent.
  • Art. 6 para. 1 s. 1 lit. b GDPR is the legal basis insofar as the processing of personal data is necessary for the performance of a contract, eg if a site visitor purchases a product from us or we perform a service for him. This legal basis also applies to processing that is necessary for pre-contractual measures, such as in the case of inquiries about our products or services.
  • Art. 6 para. 1 s. 1 lit. c GDPR applies if we fulfill a legal obligation by processing personal data, as may be the case, for example, in tax law.
  • Art. 6 para. 1 S. 1 lit. f GDPR serves as the legal basis when we can rely on legitimate interests to process personal data, eg for cookies that are necessary for the technical operation of our website.

1.3. Data processing outside the EEA

Insofar as we transfer data to service providers or other third parties outside the EEA, the security of the data during the transfer is guaranteed by adequacy decisions of the EU Commission, insofar as they exist (eg for Great Britain, Canada and Israel) (Art . 45 para. 3 GDPR).

If no adequacy decision exists (eg for the USA), the legal basis for the data transfer are usually, ie unless we indicate otherwise, standard contractual clauses. These are a set of rules adopted by the EU Commission and are part of the contract with the respective third party. According to Art. 46 para. 2 lit. b GDPR, they ensure the security of the data transfer. Many of the providers have given contractual guarantees that go beyond the standard contractual clauses to protect the data. These include, for example, guarantees regarding the encryption of data or regarding an obligation on the part of the third party to notify data subjects if law enforcement agencies wish to access the respective data.

1.4. Storage duration

Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and no legal obligations to retain data conflict with the deletion. If the data are not deleted because they are required for other and legally permissible purposes, their processing is restricted, ie the data are blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.

1.5. Rights of data subjects

Data subjects have the following rights against us with regard to their personal data:

  • right of access,
  • Right to correction or deletion,
  • right to limit processing,
  • Right to object to the processing,
  • Right to data transferability,
  • Right to revoke a given consent at any time.

Data subjects also have the right to complain to a data protection supervisory authority about the processing of their personal data.

1.6. Obligation to provide data

Within the scope of the business or other relationship, customers, prospective customers or third parties need to provide us with personal data that is necessary for the establishment, execution and termination of a business or other relationship or that we are legally obliged to collect. Without this data, we will generally have to refuse to conclude the contract or to provide a service or will no longer be able to perform an existing contract or other relationship.

Mandatory data are marked as such.

1.7. No automatic decision-making in individual cases

As a matter of principle, we do not use a fully automated decision-making process in accordance with Article 22 GDPR to establish and implement the business or other relationship. Should we use these procedures in individual cases, we will inform of this separately if this is required by law.

1.8. Making contact

When contacting us, eg by e-mail or telephone, the data provided to us (eg names and e-mail addresses) will be stored by us in order to answer questions. The legal basis for the processing is our legitimate interest (Art. 6 para. 1 p. 1 lit. f GDPR) to answer inquiries directed to us. We delete the data accruing in this context after the storage is no longer necessary or restrict the processing if there are legal retention obligations.

1.9. Customer surveys

From time to time, we conduct customer surveys to get to know our customers and their wishes better. In doing so, we collect the data requested in each case. It is our legitimate interest to get to know our customers and their wishes better, so that the legal basis for the associated data processing is Art. 6 para. 1 p. 1 lit f GDPR. We delete the data when the results of the surveys have been evaluated.

2. Newsletter

We reserve the right to inform customers who have already used services from us or purchased goods from time to time by e-mail or other means electronically about our offers, if they have not objected to this. The legal basis for this data processing is Art. 6 para. 1 s. 1 lit. f GDPR. Our legitimate interest is to conduct direct advertising (recital 47 GDPR). Customers can object to the use of their e-mail address for advertising purposes at any time without incurring additional costs, for example via the link at the end of each e-mail or by sending an e-mail to our above-mentioned e- mail address.

Interested parties have the option to subscribe to a free newsletter. We process the data provided during registration exclusively for sending the newsletter. Subscription takes place by selecting the corresponding field on our website, by ticking the corresponding field in a paper document or by another clear action, whereby interested parties declare their consent to the processing of their data, so that the legal basis is Art. 6 para . p. 1 lit. a GDPR. Consent can be revoked at any time, eg by clicking the corresponding link in the newsletter or notifying our e-mail address given above. The processing of the data until revocation remains lawful even in the event of revocation.

We send newsletters using MailerLite. The provider is MailerLite Limited, Ground Floor, 71 Lower Baggot Street, Dublin 2, D02 P593, Ireland. The provider processes content, usage, meta/communication data and contact data in the EU.

3. Data processing on our website

3.1. Informative use of our website

During the informative use of the website, ie when site visitors do not separately transmit information to us, we collect the personal data that the browser transmits to our server in order to ensure the stability and security of our website. This is our legitimate interest, so that the legal basis is Art. 6 para. 1 s. 1 lit. f GDPR.

These data are:

  • IP address
  • Date and time of the request
  • Time zone difference to Greenwich Mean Time (GMT)
  • Content of the request (specific page)
  • Access status/HTTP status code
  • Amount of data transferred in each case
  • Website from which the request comes
  • Browser
  • Operating system and its interface
  • Language and version of the browser software.

This data is also stored in log files. They are deleted when their storage is no longer necessary, at the latest after 14 days.

3.2. Web hosting and provision of the website

Our website is hosted by Webflow, Inc. 208 Utah, Suite 210, San Francisco, CA 94103, USA (privacy policy: https://webflow.com/legal/eu-privacy-policy) on the basis of a data processing agreement (Art. 28 GDPR). The provider thereby processes the personal data transmitted via the website, eg on content, usage, meta/communication data or contact data. It is our legitimate interest to provide a website, so that the legal basis for data processing is Art. 6 para. 1 s. 1 lit. f GDPR.

We use a content delivery network to help provide our website. The provider is Amazon Web Services, Inc., 410 Terry Avenue North, Seattle WA 98109, USA (privacy policy: https://aws.amazon.com/de/privacy/?nc1=f_pr). The provider thereby processes the personal data transmitted via the website, eg on content, usage, meta/communication data or contact data. It is our legitimate interest to provide a website, so that the legal basis for data processing is Art. 6 para. 1 s. 1 lit. f GDPR.

3.3. Contact form

When contacting us via the contact form on our website, we store the data requested there and the content of the message.
The legal basis for the processing is our legitimate interest in answering inquiries directed to us. The legal basis for the processing is therefore Art. 6 para. 1 s. 1 lit. f GDPR.
We delete the data accruing in this context after the storage is no longer necessary or restrict the processing if there are legal retention obligations.

3.4. Booking of appointments

Site visitors can book appointments with us on our website. For this purpose, we process meta data or communication data in addition to the data entered. We have a legitimate interest in offering interested parties a user-friendly option for making appointments. Therefore, the legal basis for data processing is Art. 6 para. 1 s. 1 lit. f GDPR.

3.5. Technically necessary cookies

Our website sets cookies. Cookies are small text files that are stored in the web browser on the end device of a site visitor. Cookies help to make the offer more user-friendly, effective and secure. Insofar as these cookies are necessary for the operation of our website or its functions (hereinafter "Technically Necessary Cookies"), the legal basis for the associated data processing is Art. 6 para. 1 s. 1 lit. f GDPR. We have a legitimate interest in providing customers and other site visitors with a functional website.
Specifically, we set technically necessary cookies that payment providers set for payment processing and do not analyze user behavior.

3.6. Third parties

3.6.1. ​LinkedIn Insight Tag​

We use LinkedIn Insight Tag for conversion tracking. The provider is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. The provider processes usage data (eg web pages visited, interest in content, access times) and meta/communication data (eg device information, IP addresses) in the EU.

The legal basis for the processing is Art. 6 para. 1 s. 1 lit. a GDPR. The processing is based on consent. Data subjects may revoke their consent at any time by contacting us, for example, using the contact details provided in our privacy policy. The revocation does not affect the lawfulness of the processing until the revocation.

The data will be deleted when the purpose for which it was collected no longer applies and there is no obligation to retain it. Further information is available in the provider's privacy policy at https://www.linkedin.com/legal/privacy-policy?.

3.6.2. ​Usercentrics​

We use Usercentrics to manage consents. The provider is Usercentrics GmbH, Sendlinger Strasse 7, 80331 Munich. The provider processes meta/communication data (e.g. device information, IP addresses) in the EU.

The legal basis for the processing is Art. 6 para. 1 s. 1 lit. f GDPR. We have a legitimate interest in easily managing consents from our customers and prospects.

The data will be deleted when the purpose for which it was collected no longer applies and there is no obligation to retain it. Further information is available in the provider's privacy policy at https://usercentrics.com/privacy-policy/.

3.6.3. ​Google Web Fonts​

We use Google Webfonts for fonts on the website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. However, the processing only takes place on our servers. The provider processes meta/communication data (e.g. device information, IP addresses) in the EU.

The legal basis for the processing is Art. 6 para. 1 s. 1 lit. f GDPR. We have a legitimate interest in using simple and inexpensive fonts on our website.

Further information is available in the provider's privacy policy at https://policies.google.com/privacy?hl=en-US.

3.6.4. ​Unbounce​

We use Unbounce for marketing campaigns. The provider is Unbounce Marketing Solutions Inc., 400-401 West Georgia St. Vancouver, BC, V6B 5A1, Canada. The provider processes usage data (eg web pages visited, interest in content, access times) and meta/communication data (eg device information, IP addresses) in the EU.

The legal basis for the processing is Art. 6 para. 1 s. 1 lit. f GDPR. We have a legitimate interest in presenting our company as part of appealing marketing campaigns.

The data will be deleted when the purpose for which it was collected no longer applies and there is no obligation to retain it. Further information is available in the provider's privacy policy at https://unbounce.com/privacy/.

3.6.5. ​Pipedrive​

We use Pipedrive as CRM. The provider is Pipedrive OÜ, Mustamäe tee 3a, 10615 Tallinn, Estonia. The provider processes contact data (eg e-mail addresses, telephone numbers), meta/communication data (eg device information, IP addresses), and master data (eg names, addresses) in the EU.

The legal basis for the processing is Art. 6 para. 1 s. 1 lit. f GDPR. We have a legitimate interest in managing data of leads for the purpose of direct marketing.

We delete the data when the purpose for which it was collected no longer applies. Further information is available in the provider's privacy policy at https://www.pipedrive.com/en/privacy.

3.6.6. ​Hotjar​

We use Hotjar for analytics. The provider is Hotjar Ltd., Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's, STJ 3141, Malta. The provider processes usage data (eg web pages visited, interest in content, access times) and meta/communication data (eg device information, IP addresses) in the EU.

The legal basis for the processing is Art. 6 para. 1 s. 1 lit. a GDPR. The processing is based on consent. Data subjects may revoke their consent at any time by contacting us, for example, using the contact details provided in our privacy policy. The revocation does not affect the lawfulness of the processing until the revocation.

The data will be deleted when the purpose for which it was collected no longer applies and there is no obligation to retain it. Further information is available in the provider's privacy policy at https://www.hotjar.com/legal/policies/privacy/.

3.6.7. ​Calendar​

We use Calendar to schedule appointments. The provider is Calendly LLC, BB&T Tower, 271 17th St NW, Atlanta, GA 30363, USA. The provider processes usage data (eg web pages visited, interest in content, access times), contact data (eg e-mail addresses, telephone numbers), and master data (eg names, addresses) in the USA.

The legal basis for the processing is Art. 6 para. 1 s. 1 lit. a GDPR. The processing is based on consent. Data subjects may revoke their consent at any time by contacting us, for example, using the contact details provided in our privacy policy. The revocation does not affect the lawfulness of the processing until the revocation.

The legal basis for the transfer to a country outside the EEA are standard contractual clauses. The security of the data transferred to the third country (ie a country outside the EEA) is guaranteed by standard data protection clauses (Art. 46 para. 2 lit. c GDPR) adopted by the EU Commission in accordance with the examination procedure under Art .93 pairs. 2 of the GDPR, which we have agreed to with the provider.

We delete the data when the purpose for which it was collected no longer applies. Further information is available in the provider's privacy policy at https://calendly.com/pages/privacy.

3.6.8. ​Google Maps​

We use Google Maps for maps on our website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Dublin, Ireland. The provider processes usage data (eg web pages visited, interest in content, access times) and meta/communication data (eg device information, IP addresses) in the USA.

The legal basis for the processing is Art. 6 para. 1 s. 1 lit. a GDPR. The processing is based on consent. Data subjects may revoke their consent at any time by contacting us, for example, using the contact details provided in our privacy policy. The revocation does not affect the lawfulness of the processing until the revocation.

The legal basis for the transfer to a country outside the EEA are consents.

We delete the data when the purpose for which it was collected no longer applies. Further information is available in the provider's privacy policy at https://policies.google.com/privacy?hl=en-US.

3.6.9. ​Google Tag Manager​

We use Google Tag Manager for analytics and for advertisement. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The provider processes usage data (eg web pages visited, interest in content, access times) in the USA.

The legal basis for the processing is Art. 6 para. 1 s. 1 lit. a GDPR. The processing is based on consent. Data subjects may revoke their consent at any time by contacting us, for example, using the contact details provided in our privacy policy. The revocation does not affect the lawfulness of the processing until the revocation.

The legal basis for the transfer to a country outside the EEA are standard contractual clauses. The security of the data transferred to the third country (ie a country outside the EEA) is guaranteed by standard data protection clauses (Art. 46 para. 2 lit. c GDPR) adopted by the EU Commission in accordance with the examination procedure under Art .93 pairs. 2 of the GDPR, which we have agreed to with the provider.

We delete the data when the purpose for which it was collected no longer applies. Further information is available in the provider's privacy policy at https://policies.google.com/privacy?hl=en-US.

3.6.10. ​Zapier​

We use Zapier to automate between applications. The provider is Zapier, Inc., 548 Market St. #62411, San Francisco, CA 94104-5401, USA. The provider processes usage data (eg web pages visited, interest in content, access times) and meta/communication data (eg device information, IP addresses) in the USA.

The legal basis for the processing is Art. 6 para. 1 s. 1 lit. f GDPR. We have a legitimate interest in easily connecting the applications in our company to optimize the way we work.

The legal basis for the transfer to a country outside the EEA are standard contractual clauses. The security of the data transferred to the third country (ie a country outside the EEA) is guaranteed by standard data protection clauses (Art. 46 para. 2 lit. c GDPR) adopted by the EU Commission in accordance with the examination procedure under Art .93 pairs. 2 of the GDPR, which we have agreed to with the provider.

We delete the data when the purpose for which it was collected no longer applies. Further information is available in the provider's privacy policy at https://zapier.com/privacy.

3.6.11. ​Twitter Conversion Tag​

We use Twitter Conversion Tag for conversion tracking. The provider is Twitter International Company, 26 Fenian St, Dublin, D02 FX09, Ireland. The provider processes usage data (eg web pages visited, interest in content, access times) and meta/communication data (eg device information, IP addresses) in the USA.

The legal basis for the processing is Art. 6 para. 1 s. 1 lit. a GDPR. The processing is based on consent. Data subjects may revoke their consent at any time by contacting us, for example, using the contact details provided in our privacy policy. The revocation does not affect the lawfulness of the processing until the revocation.

The legal basis for the transfer to a country outside the EEA are standard contractual clauses. The security of the data transferred to the third country (ie a country outside the EEA) is guaranteed by standard data protection clauses (Art. 46 para. 2 lit. c GDPR) adopted by the EU Commission in accordance with the examination procedure under Art .93 pairs. 2 of the GDPR, which we have agreed to with the provider.

The data will be deleted when the purpose for which it was collected no longer applies and there is no obligation to retain it. Further information is available in the provider's privacy policy at https://twitter.com/en/privacy.

3.6.12. ​Facebook Pixels​

We use Facebook Pixel for analytics. The provider is Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. The provider processes usage data (eg web pages visited, interest in content, access times) in the USA.

The legal basis for the processing is Art. 6 para. 1 s. 1 lit. a GDPR. The processing is based on consent. Data subjects may revoke their consent at any time by contacting us, for example, using the contact details provided in our privacy policy. The revocation does not affect the lawfulness of the processing until the revocation.

The legal basis for the transfer to a country outside the EEA are standard contractual clauses. The security of the data transferred to the third country (ie a country outside the EEA) is guaranteed by standard data protection clauses (Art. 46 para. 2 lit. c GDPR) adopted by the EU Commission in accordance with the examination procedure under Art .93 pairs. 2 of the GDPR, which we have agreed to with the provider.

The data will be deleted when the purpose for which it was collected no longer applies and there is no obligation to retain it. Further information is available in the provider's privacy policy at https://www.facebook.com/policy.php.

3.6.13. ​Google conversion tag​

We use Google Conversion Tag for conversion tracking. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The provider processes usage data (eg web pages visited, interest in content, access times) in the USA.

The legal basis for the processing is Art. 6 para. 1 s. 1 lit. a GDPR. The processing is based on consent. Data subjects may revoke their consent at any time by contacting us, for example, using the contact details provided in our privacy policy. The revocation does not affect the lawfulness of the processing until the revocation.

The legal basis for the transfer to a country outside the EEA are standard contractual clauses. The security of the data transferred to the third country (ie a country outside the EEA) is guaranteed by standard data protection clauses (Art. 46 para. 2 lit. c GDPR) adopted by the EU Commission in accordance with the examination procedure under Art .93 pairs. 2 of the GDPR, which we have agreed to with the provider.

The data will be deleted when the purpose for which it was collected no longer applies and there is no obligation to retain it. Further information is available in the provider's privacy policy at https://policies.google.com/privacy?hl=en https://support.google.com/tagmanager/answer/9323295?hl=en&ref_topic=3441532.

3.6.14. ​Taboola​

We use Taboola for conversion tracking. The provider is Taboola, Inc., 16 Madison Square West, 7th fl., New York, NY, 10010, USA. The provider processes usage data (eg web pages visited, interest in content, access times) and meta/communication data (eg device information, IP addresses) in the USA.

The legal basis for the processing is Art. 6 para. 1 s. 1 lit. a GDPR. The processing is based on consent. Data subjects may revoke their consent at any time by contacting us, for example, using the contact details provided in our privacy policy. The revocation does not affect the lawfulness of the processing until the revocation.

The legal basis for the transfer to a country outside the EEA are standard contractual clauses. The security of the data transferred to the third country (ie a country outside the EEA) is guaranteed by standard data protection clauses (Art. 46 para. 2 lit. c GDPR) adopted by the EU Commission in accordance with the examination procedure under Art .93 pairs. 2 of the GDPR, which we have agreed to with the provider.

The data, which is directly collected for purposes of serving ads, will be deleted the latest after thirteen months from the last interaction of the site visitor with the services. Further information is available in the provider's privacy policy at https://www.taboola.com/policies/privacy-policy.

3.6.15. ​Outbrain​

We use Outbrain for advertisement. The provider is Outbrain Inc., 222 Broadway 19th Floor, New York, NY 10038, USA. The provider processes usage data (eg web pages visited, interest in content, access times) and meta/communication data (eg device information, IP addresses) in the USA.

The legal basis for the processing is Art. 6 para. 1 s. 1 lit. a GDPR. The processing is based on consent. Data subjects may revoke their consent at any time by contacting us, for example, using the contact details provided in our privacy policy. The revocation does not affect the lawfulness of the processing until the revocation.

The legal basis for the transfer to a country outside the EEA are standard contractual clauses. The security of the data transferred to the third country (ie a country outside the EEA) is guaranteed by standard data protection clauses (Art. 46 para. 2 lit. c GDPR) adopted by the EU Commission in accordance with the examination procedure under Art .93 pairs. 2 of the GDPR, which we have agreed to with the provider.

The data will be deleted when the purpose for which it was collected no longer applies and there is no obligation to retain it. Further information is available in the provider's privacy policy at https://www.outbrain.com/legal/privacy#privacy-policy.

3.6.16. ​wordpress.com​

We use wordpress.com to create websites. The provider is Aut O'Mattic A8C Ireland Ltd., 25 Herbert Pl, Dublin, D02 AY86, Ireland. The provider processes contact data (eg e-mail addresses, telephone numbers), meta/communication data (eg device information, IP addresses), and master data (eg names, addresses) in the USA.

The legal basis for the processing is Art. 6 para. 1 s. 1 lit. f GDPR. We have a legitimate interest in setting up and maintaining a website and thus presenting ourselves to the outside world.

The legal basis for the transfer to a country outside the EEA are standard contractual clauses. The security of the data transferred to the third country (ie a country outside the EEA) is guaranteed by standard data protection clauses (Art. 46 para. 2 lit. c GDPR) adopted by the EU Commission in accordance with the examination procedure under Art .93 pairs. 2 of the GDPR, which we have agreed to with the provider.

The data will be deleted when the purpose for which it was collected no longer applies and there is no obligation to retain it. Further information is available in the provider's privacy policy at https://automattic.com/privacy/.

3.6.17. ​Mailchimp​

We use Mailchimp for email marketing and to manage emails. The provider is Rocket Science Group LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA. The provider processes usage data (eg web pages visited, interest in content, access times), contact data (eg e-mail addresses, telephone numbers), meta/communication data (eg device information, IP addresses), and master data (eg names, addresses) in the USA.

The legal basis for the processing is Art. 6 para. 1 s. 1 lit. a GDPR. The processing is based on consent. Data subjects may revoke their consent at any time by contacting us, for example, using the contact details provided in our privacy policy. The revocation does not affect the lawfulness of the processing until the revocation.

The legal basis for the transfer to a country outside the EEA are standard contractual clauses. The security of the data transferred to the third country (ie a country outside the EEA) is guaranteed by standard data protection clauses (Art. 46 para. 2 lit. c GDPR) adopted by the EU Commission in accordance with the examination procedure under Art .93 pairs. 2 of the GDPR, which we have agreed to with the provider.

The data is deleted when the purpose for which it was collected no longer applies. Further information is available in the provider's privacy policy at https://mailchimp.com/legal/privacy/.

3.6.18. ​Bing Ads Conversion Tracking​

We use Bing Ads Conversion Tracking for conversion tracking and for analytics. The provider is Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. The provider processes usage data (eg web pages visited, interest in content, access times) and meta/communication data (eg device information, IP addresses) in the USA.

The legal basis for the processing is Art. 6 para. 1 s. 1 lit. a GDPR. The processing is based on consent. Data subjects may revoke their consent at any time by contacting us, for example, using the contact details provided in our privacy policy. The revocation does not affect the lawfulness of the processing until the revocation.

The data will be deleted when the purpose for which it was collected no longer applies and there is no obligation to retain it. Further information is available in the provider's privacy policy at https://privacy.microsoft.com/en-gb/privacystatement.

3.6.19. ​Google Analytics​

We use Google Analytics for analytics. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Dublin, Ireland. The provider processes usage data (eg web pages visited, interest in content, access times) and meta/communication data (eg device information, IP addresses) in the USA.

The legal basis for the processing is Art. 6 para. 1 s. 1 lit. a GDPR. The processing is based on consent. Data subjects may revoke their consent at any time by contacting us, for example, using the contact details provided in our privacy policy. The revocation does not affect the lawfulness of the processing until the revocation.

The legal basis for the transfer to a country outside the EEA are standard contractual clauses. The security of the data transferred to the third country (ie a country outside the EEA) is guaranteed by standard data protection clauses (Art. 46 para. 2 lit. c GDPR) adopted by the EU Commission in accordance with the examination procedure under Art .93 pairs. 2 of the GDPR, which we have agreed to with the provider.

The data will be deleted when the purpose for which it was collected no longer applies and there is no obligation to retain it. Further information is available in the provider's privacy policy at https://policies.google.com/privacy?hl=en-US.

4. Data processing on social media platforms

We are represented in social media networks in order to present our company and our services there. The operators of these networks regularly process their users' data for advertising purposes. Among other things, they create user profiles from their online behavior, which are used, for example, to show advertising on the pages of the networks and elsewhere on the Internet that corresponds to the interests of the users. To this end, the operators of the networks store information on user behavior in cookies on the users' computers. Furthermore, it cannot be ruled out that the operators merge this information with other data. Users can obtain further information and instructions on how to object to processing by the site operators in the data protection declarations of the respective operators listed below. It is also possible that the operators or their servers are located in non-EU countries, so that they process data there. This may result in risks for users, eg because it is more difficult to enforce their rights or because government agencies access the data.

If users of the networks contact us via our profiles, we process the data provided to us in order to respond to the inquiries. This is our legitimate interest, so that the legal basis is Art. 6 para. 1 s. 1 lit. f GDPR.

4.1. Facebook

We maintain a profile on Facebook. The operator is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. The privacy policy is available here: https://www.facebook.com/policy.php. A possibility to object to data processing arises via settings for advertisements: https://www.facebook.com/settings?tab=ads.
We are joint controllers for processing the data of visitors to our profile on the basis of an agreement within the meaning of Art. 26 GDPR with Facebook. Facebook explains exactly what data is processed at https://www.facebook.com/legal/terms/information_about_page_insights_data. Data subjects can exercise their rights both against us and against Facebook. However, according to our agreement with Facebook, we are obliged to forward requests to Facebook. Data subjects will therefore receive a faster response if they contact Facebook directly.

4.2. Twitter

We maintain a profile on Twitter. The operator is Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. The privacy policy is available here: https://twitter.com/de/privacy. One way to object to data processing is via the settings for advertisements: https://twitter.com/personalization.

4.3 LinkedIn

We maintain a profile on LinkedIn. The operator is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. The privacy policy is available here: https://www.linkedin.com/legal/privacy-policy?_l=de_DE. One way to object to data processing is via the settings for advertisements: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

5. Changes to this privacy policy

We reserve the right to change this privacy policy with effect for the future. A current version is always available here.

6. Questions and comments

If you have any questions or comments regarding this privacy policy, please feel free to contact us using the contact information provided above.